Topic 3: Professionals at Online Profiling?

business-social-mediaOur modern world presents a variety of challenges to the aspiring professional, regardless of their field of work or social sphere of influence. One of the more recent revelations that has a direct impact on aspiring and accomplished professionals alike (particularly of a younger generation), is the advent of online networking. These have been introduced with the aforementioned demographic as their primary target market and the importance of developing an online profile on such a platform is becoming ever increasingly vital.


LinkedIn is such a site that has fuelled the fire of recruitment, stoked by an ever-increasing number of aspiring professional employees. As an article by the CV centre explains,

‘Linked in is the place where HR managers and recruiters are now hanging out. It gives you the opportunity to connect with a company or person – like never before. They are also looking for YOU, so you had better stand out from the crowd.’

As alluded to in the article, the recruitment process of employers has changed drastically in recent years. As social media has grown, so too have different aspects within this sphere – no longer are job advertisements restricted solely to the classified section newspapers. Instead, the emphasis is now on the quality and authenticity of one’s online profile.

However, an online profile is not limited to professional networks. To the contrary, an online profile is made up of all of any individual’s social media platforms, such as Facebook and twitter. This makes the construction of a completely professional online profile more difficult to acquire, as the cartoon below demonstrates.


Given that all social media platforms contribute to one’s online profile, it is of paramount importance for ALL mediums to be consistent in their professionalism in order for the online profile to be considered authentic in its entirety. The video below further expands on this point;

Facebook vs LinkedIn

For example, if someone were to have a very impressive academic CV, they would likely be able to construct a very impressive LinkedIn profile, contributing to the overall strength of their online profile. However, if their twitter account (a far more casual social media platform) were far less professional in is presentation, this would detract from the authenticity of their overall online profile.

Recent global events have shown that an online profile can extend beyond social media platforms – Hillary Clintons private email server can act as a near perfect example. As our privacy becomes ever more limited, there is a strong argument that more private mediums, such as SMS and e-mail, also contribute greatly to the authenticity and strength of both our online and overall professional profile.



Guide, Social. “Social Media For Business: 2016 Marketer’S Guide”. Business News Daily. N.p., 2016. Web. 13 Nov. 2016., CV Centre, 2016. Web. 13 Nov. 2016

“Forbes Welcome”. N.p., 2016. Web. 13 Nov. 2016.

Ronson, Jon. “How One Stupid Tweet Blew Up Justine Sacco’S Life”. N.p., 2016. Web. 13 Nov. 2016.

“Job Hunting: How To Promote Yourself Online – BBC News”. BBC News. N.p., 2016. Web. 13 Nov. 2016.

“How Blogging Can Help You Get A Job”. TheEmployable. N.p., 2016. Web. 13 Nov. 2016.

“Five Ways Talent Management Must Change”, World Economic Forum, 2016 <; [accessed 13 November 2016]


4 thoughts on “Topic 3: Professionals at Online Profiling?

  1. Hi Nik,

    It was your brightly coloured graphic that drew me to your blog, I enjoyed your comical cartoon image that depicts how differently you can be portrayed by your different online identities. I completely agree that LinkedIn is much like an online CV, compared to a platform such as twitter where it may be more difficult to get your achievements across. I too wrote in my blog that consistency is key to possessing an authentic profile.
    I also feel the platforms you choose to use may depend on your industry, for example a friend of mine has recently created a twitter based around Ecology, in hopes to be noticed by current researchers in that field. I can see you have a good understanding of this topic, but I feel you needed to add a little more depth into how an individual can construct a better authentic professional profile.



  2. Hi Nik,

    You raise a thought provoking point at the end of your blog.

    You say how ‘there is a strong argument that more private mediums, such as SMS and e-mail, also contribute greatly to the authenticity and strength of both our online and overall professional profile.’ But then where do we draw the line? Then it becomes more of an argument about privacy instead of trying to prove authenticity.

    Aren’t we entitled to a little privacy? Otherwise, if this does become a reality and we have to give access to our emails etc, people will have to be ‘professional’ all the time and really watch themselves. Is life worth living if we can’t let our guard down?

    On a slightly separate note, I question whether we can really have authentic and professional. For instance with the recent US elections, Clinton was professional. She did everything to the letter – she followed the well-trodden political path. However, the most unprofessional human being in the world got voted in – and yet he was the most authentic candidate. So what is better at the end of the day?



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