Topic 3: Reflection

This topic has been by far the most enlightening and, consequently, my favourite topic to date. This is due to a multitude of reasons; Primarily, I found the topic to be very relevant to my personal life. As a third year, it goes without saying that the idea of gainful employment is becoming increasingly pressing and the possibility of furthering one’s chances of securing a job is therefore very appealing. As such, building on my already sound knowledge of online professional profiles was particularly intriguing – through reading and researching around the topic I was able to educate myself on the importance of keeping one’s online profiles consistently at a professional standard, the importance employers place on professional social media platforms such as LinkedIn and how one’s professional profile can extend beyond the realms of ones social media profile and into their personal life – Hillary Clinton and Dominique Strauss-Kahn serving as good examples of this.

Furthermore, reading the blogs of other students enabled me to further my understanding of this topic area. For example, in her blog Nicole made good use of statistics to empathise how important sites such as LinkedIn are to employers in terms of scouting potential new employees. This was particularly compelling, rather than relying on rhetoric, Nicole was able to add validity to her argument by using simple facts. Similarly, Harry included statistics presented in info graphics and also made good use of SlideShare to inform readers of his blog how they can build and better their online professional profile. Again, this was very effective as Harry was able to persuade readers how important an authentic online profile is, before succinctly helping them with how then can construct one for themselves, all whilst minimising word count.

The main point of resonation for me from this topic was again how important it is to keep everything we post online PC and professional. In such a competitive job market, one simply cannot afford to be anything less than both authentic and professional.

Blog Comments:



Topic 3: Professionals at Online Profiling?

business-social-mediaOur modern world presents a variety of challenges to the aspiring professional, regardless of their field of work or social sphere of influence. One of the more recent revelations that has a direct impact on aspiring and accomplished professionals alike (particularly of a younger generation), is the advent of online networking. These have been introduced with the aforementioned demographic as their primary target market and the importance of developing an online profile on such a platform is becoming ever increasingly vital.


LinkedIn is such a site that has fuelled the fire of recruitment, stoked by an ever-increasing number of aspiring professional employees. As an article by the CV centre explains,

‘Linked in is the place where HR managers and recruiters are now hanging out. It gives you the opportunity to connect with a company or person – like never before. They are also looking for YOU, so you had better stand out from the crowd.’

As alluded to in the article, the recruitment process of employers has changed drastically in recent years. As social media has grown, so too have different aspects within this sphere – no longer are job advertisements restricted solely to the classified section newspapers. Instead, the emphasis is now on the quality and authenticity of one’s online profile.

However, an online profile is not limited to professional networks. To the contrary, an online profile is made up of all of any individual’s social media platforms, such as Facebook and twitter. This makes the construction of a completely professional online profile more difficult to acquire, as the cartoon below demonstrates.


Given that all social media platforms contribute to one’s online profile, it is of paramount importance for ALL mediums to be consistent in their professionalism in order for the online profile to be considered authentic in its entirety. The video below further expands on this point;

Facebook vs LinkedIn

For example, if someone were to have a very impressive academic CV, they would likely be able to construct a very impressive LinkedIn profile, contributing to the overall strength of their online profile. However, if their twitter account (a far more casual social media platform) were far less professional in is presentation, this would detract from the authenticity of their overall online profile.

Recent global events have shown that an online profile can extend beyond social media platforms – Hillary Clintons private email server can act as a near perfect example. As our privacy becomes ever more limited, there is a strong argument that more private mediums, such as SMS and e-mail, also contribute greatly to the authenticity and strength of both our online and overall professional profile.



Guide, Social. “Social Media For Business: 2016 Marketer’S Guide”. Business News Daily. N.p., 2016. Web. 13 Nov. 2016., CV Centre, 2016. Web. 13 Nov. 2016

“Forbes Welcome”. N.p., 2016. Web. 13 Nov. 2016.

Ronson, Jon. “How One Stupid Tweet Blew Up Justine Sacco’S Life”. N.p., 2016. Web. 13 Nov. 2016.

“Job Hunting: How To Promote Yourself Online – BBC News”. BBC News. N.p., 2016. Web. 13 Nov. 2016.

“How Blogging Can Help You Get A Job”. TheEmployable. N.p., 2016. Web. 13 Nov. 2016.

“Five Ways Talent Management Must Change”, World Economic Forum, 2016 <; [accessed 13 November 2016]